How to Use Pinterest to Promote Your Business in 2025 so it Keeps Bringing in Consistent Traffic for Your Business in the Future
Photo by Souvik Banerjee on Unsplash
If you have been hearing that Pinterest is just for recipes or home decor ideas, let me stop you right there. In 2025, Pinterest is still one of the most powerful platforms you can use to bring consistent traffic to your business and the best part is that the traffic continues to flow long after you hit publish on a pin.
Unlike many other platforms where your content disappears within a day or two, Pinterest works more like a search engine than a social feed. That means a pin you create today could still be sending people to your website, online store or blog a year from now.
Today, I am going to walk you through exactly how to use Pinterest in 2025 to promote your business in a way that sets you up for long lasting growth. I share with you not just the strategies but also the reasons why they work, so you feel confident putting them into action.
Why Pinterest Still Matters in 2025
Pinterest has over 500 million monthly active users who are not just scrolling for fun but actively searching for solutions, ideas and products. The biggest difference between Pinterest and platforms like Instagram or TikTok is the mindset of the user. On Pinterest, people go in with intent. They want inspiration, they want answers, and they want to discover new things to try or buy.
This means if you position your business on Pinterest the right way, you are putting yourself in front of people who are already interested in what you offer. You are not interrupting them with content they did not ask for. Instead, you are showing up in their search results exactly when they are looking for something like your product or service. That is a huge opportunity to bring in traffic that is qualified and ready to engage with your business.
Step One: Set Up Your Pinterest Business Account Properly
If you have been using Pinterest with a personal account, you will want to switch over to a business account or create one from scratch. A Pinterest business account gives you access to analytics, audience insights, and advertising features that you cannot get with a personal profile.
When setting it up pay attention to these details:
Profile picture and bio: Use a clear brand logo or a friendly headshot if you are the face of your business. Write a short bio that clearly explains who you help and what you do. Think of it like your Pinterest elevator pitch.
Keywords in your display name: Instead of just saying “Sarah Smith” write something like “Sarah Smith | Business Coach for Creative Entrepreneurs.” Adding keywords here helps Pinterest understand what your account is about.
Claim your website: Make sure your website is connected and claimed inside Pinterest. This not only builds credibility but also allows Pinterest to track activity that comes from your site.
Enable rich pins: Rich pins pull extra information directly from your website to make your pins more helpful and engaging. For example, if you sell products, product rich pins can show price and availability automatically.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash
Step Two: Research What Your Audience is Searching for on Pinterest
Pinterest is powered by search, which means keywords matter a lot. But the good news is that keyword research on Pinterest is easier than you think.
Go to the search bar and type in a word or phrase related to your business. Pinterest will suggest additional phrases and related keywords. For example, if you type “email marketing tips” it might show “email marketing tips for beginners” or “email marketing strategy small business.” These are the exact words your potential audience is already searching for.
Make a list of 20 to 30 keywords that are relevant to your business. These will become the foundation of your Pinterest strategy. You will use them in your board titles, pin descriptions and the text overlay on your pins.
Step Three: Create Strategic Boards that Match Your Business
Think of boards as categories on your website. Each board should be centered around a topic that your audience is interested in and that ties back to your business.
For example, if you run a digital marketing business, you might have boards like:
Social Media Tips for Small Business
Pinterest Marketing in 2025
Email Marketing Made Simple
Blogging for Business Owners
Each board title should use keywords so that it shows up in search. Do not try to get fancy or clever with board names. Simple and clear works best on Pinterest.
Step Four: Design Pins that Stop the Scroll
Pinterest is a visual platform, so the design of your pins matters a lot. But do not worry, you do not need to be a professional graphic designer. Tools like Canva make it incredibly easy to create beautiful pins quickly.
Here are some design tips that work really well in 2025:
Use vertical pins with a 2:3 ratio. For example, 1000 by 1500 pixels.
Choose bold fonts that are easy to read even on mobile.
Keep your text overlay short and punchy. For example, “5 Easy Pinterest Tips for More Traffic.”
Use high quality images or branded graphics that stand out in the feed.
Add your website or logo in a corner of the pin so people know where it comes from.
Consistency is key. Create a few branded templates that you can reuse and update with different content. This saves you time and makes your pins recognizable. You can easily accomplish this by getting our pinterest pins social media canva templates, which include 400 pinterest image pins that all come with different content prompts ideas.
That means you get 400 pinterest image pins that are fully customizable in canva, so you can easily and quickly adjust any of the 400 canva templates to fit your authentic brand voice for your business without spending too much creative energy on figuring out how to design your next pinterest pins or which content should you include in your pinterest image pin created designs. Get this 400 fully editable pinterest image pins canva templates now by clicking the button below.
Step Five: Write Descriptions that Make Pinterest Happy
Your pin descriptions are where keywords do the heavy lifting. A good description tells Pinterest what your pin is about so it can show it to the right people.
Here is a simple formula for writing descriptions:
Start with your main keyword.
Add two to three related keywords naturally.
Write in complete sentences that sound human.
End with a soft call to action like “Click to learn more” or “Read the full guide on my site.”
For example: “Looking for easy Pinterest tips for your small business in 2025. In this post, I share simple strategies to grow your traffic using Pinterest marketing. Discover how to design pins that stand out and how to use keywords to get found. Click to read more.”
Step Six: Pin Consistently Without Burning Out
Pinterest rewards consistency. It is better to pin five times a day consistently than to pin 30 times in one day and then disappear for a week. The goal is to stay active in a way that is sustainable for you. You can use scheduling tools like Tailwind or even Pinterest’s own scheduler to plan out your pins in advance.
Dedicate one day a week to creating and scheduling pins so you are not scrambling every day. Remember, you don’t need hundreds of new pins every month. Repurpose your content. If you wrote a blog post with ten tips, you can create ten separate pins highlighting each tip and link them all back to the same post.
Step Seven: Analyze Your Results and Adjust
Pinterest gives you access to detailed analytics with a business account. Take time once a month to review which pins are getting the most saves, clicks, and impressions. Look for patterns in the design, topics, or keywords that perform best.
Double down on what is working and do not be afraid to experiment with new ideas. Pinterest trends change with seasons and user behavior, so stay flexible while keeping your overall strategy consistent.
Step Eight: Think Long Term with Evergreen Content
The true magic of Pinterest is in its ability to keep sending you traffic long after you hit publish. This is why evergreen content is so important.
Evergreen content is content that stays relevant over time. For example “How to start a blog” or “Beginner workout plan at home.” These topics are always in demand and continue to attract new audiences year after year.
When you create pins for evergreen content you are planting seeds that can keep growing your traffic for months or even years into the future. Combine this with seasonal content like “Holiday marketing ideas” and you will have a balance of long lasting and timely traffic.
Step Nine: Consider Pinterest Ads for a Boost
If you have room in your budget, Pinterest ads can help you get traction faster. What makes Pinterest ads different is that the results often last longer than on other platforms. People save promoted pins to their boards and those pins can continue to circulate even after your ad campaign ends.
Start small by promoting a pin that already performs well organically. This way, you know the content resonates with your audience and you are simply amplifying it.
Step Ten: Keep Building Your Pinterest Strategy Year After Year
Pinterest is not a one and done platform. It is a tool that works best when you nurture it consistently. The effort you put in today will pay off not just next week but next year as well.
Imagine having a library of pins all linking back to your content. Every time someone searches for a topic you cover, your pins have a chance to show up and bring that person into your world. That is how you create consistent traffic that fuels your business growth long term.
Final Thoughts
If there is one thing I want you to take away it is that Pinterest in 2025 is still a goldmine for entrepreneurs and business owners who are willing to learn how to use it strategically. You do not need to spend every waking hour creating pins or chasing trends. Instead focus on creating helpful evergreen content, designing eye catching pins, writing keyword rich descriptions, and showing up consistently.
When you do that you are not just promoting your business for today. You are building a system that keeps working for you in the future. Pinterest truly is the platform that gives back what you put in over and over again. So pick one of these steps to start with today, and watch how Pinterest begins to bring in traffic for your business not just this month but for years to come.
